Strategic Communications

NOVEMBER 11, 2021

There is often tension between marketing and sales in many organizations. Shouldn’t these two functions be closely aligned to most effectively achieve the revenue and ROI goals of the organization? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A.

Marketing 52

Marketing Co-Creation Sales e-Learning 52

Hubspot Sales

OCTOBER 29, 2017

In 2013, American companies alone spent $164.2 in 2013 on hiring sales training companies, one of the top five outsourced training expenditures, according to Training Industry. I recently featured a few of Gitomer’s videos on writing sales emails on this blog. Companies spent approximately $2.2B 2) Jill Konrath. (I

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Sales Training Sales Publishing Co-Creation 112

SmartKarrot

JANUARY 5, 2022

He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. She’s been on the Top 100 Customer Success Strategists list since 2013, which is a testament to her contributions and dedication to the CS space. And he’s always willing to share his knowledge with CS leaders and organizations.

Customer Success 23

Customer Success Co-Creation Investors Emotional Intelligence 23

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Amarachi Ogueji. Irene Lefton.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21