Why Start a (True) Key Account Management Initiative?
KAM With Passion
FEBRUARY 22, 2021
A variety of large companies as diverse as Schneider Electric, Siemens, SKF, DHL, Marriot Hotels, Gallup, and Roche put Key Account Management at the very heart of their strategy and even of their culture. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.
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