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Strategic Account Management

ProlifIQ

Strategic accounts are not just any customers; they are the key customers that hold significant value and have the potential to contribute substantially to the company’s growth and revenue. A strategic account development plan serves as a roadmap for nurturing and growing these important accounts.

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Account-Based Selling Strategy: Key Takeaways

Arpedio

This tailored approach requires a deep understanding of the core concepts that make ABS both unique and effective. Let’s break down these fundamental elements: Targeted Account Selection : At the heart of ABS is the meticulous process of selecting key accounts.