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Account Planning: Building for Long-Term Revenue

Upland

How are sales teams meant to grow revenue in key accounts with a well thought out account planning strategy? A higher growth rate should pique large enterprises’ interest when putting together their own long-term account planning strategy. But what do we mean when we say account planning?

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) Flavio Stiffan

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Tailoring Your Sales Message

Revegy

Thousands of sellers tout the following framework benefits: Comprehensive account planning. Sometimes goals can be found with an online search of executive interviews, published in business articles or on social media sites. Reduce repetitive work via digital automation & process standardization. Client dialogue.

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The Best Way to Follow Up With Clients (Without Being a Pest)

Account Manager Tips

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Learn more about the world's most amazing community of key account managers. Especially when you’re trying to sell them on something.