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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

At the centre of the campaign was detailed thought leadership – a two-part survey (100+ respondents from insurers, brokers and reinsurers to a questionnaire and in-depth interviews with insurance industry leaders) jointly designed with leading reinsurance trade title Insurance Day.

Media 130
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Future Marketing/BD Manager – Build resilience to avoid being overwhelmed

Red Star Kim

There are tips on time management: 35 tips to improve Time Management for busy professionals (kimtasso.com) and how to release time become a more proactive Marketing and Business Development Executive (kimtasso.com).

Marketing 130
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Referrer Management – Capacity and Capability

Red Star Kim

Referrer Management – Capacity and Capability Capacity – Rational elements of referrer management Throughout the workshop we considered how leadership and organisation (rational activity) supports effective referrer management. This post adds to the learning resources from the session.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

64% KAM/ABM processes for the firm 36% KAM/ABM processes for specific clients Where do you see your main KAM role at present?

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The 21 Best Business Strategy Blogs

CMOE

Each blog offers unique thought leadership materials to help guide your strategy in the upcoming quarter. strategy + business (s+b) Whether it be topics centered around operations, marketing, or human capital, strategy + business aims to “illuminate the complex choices that leaders face….and and the impact of their decisions.”

Finance 98
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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture. I was sorry to have missed that one which, by several accounts, was insightful and practical in equal measure. Deploy MarTech.