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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

FEBRUARY 27, 2023

Taking this approach optimizes the engagement between the strategic account manager and marketing in this co-orchestration of the account plan. awareness marketing”) packaged as account-based marketing. So how can SAM and ABM help to create this harmonious dance to become co-orchestrators of the account plan?

Marketing 52
Marketing Suppliers Account Planning Investors 52
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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

NOVEMBER 25, 2021

Stakeholders influence can be both positive or negative on project sign off, commercial profitability, resource access and long-term relationship success. Due to their sponsorship interest, and both positive and negative influence, it is wise to have a stakeholder plan in place.

Stakeholders 130
Stakeholders Decision-making Shareholders Key Account Management 130
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