Remove Acquisition Remove Article Remove Business Planning Remove Value Proposition
article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Review our business plan. Delegate key takeaways and actions.

article thumbnail

The Proven Process for Developing a Go-to-Market Strategy

Hubspot Sales

It generally includes a business plan outlining the target audience, marketing plan, and sales strategy. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. See what articles already exist around these topics and begin to plan your content calendar.

Marketing 142