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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. The company has grown into a global brand and a market-leading express delivery and logistics services provider to the Middle East and other emerging economies.

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Why ABM is essential to your business

Arpedio

Why Account-based marketing (ABM) is essential to your business. Back to blog. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. Re)Defining account-based marketing. There’s no getting around that marketing today is digital.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Top 30 SaaS Influencers You Need to Follow in 2022.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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The 33 Best Sales Training Video Channels on YouTube

Hubspot Sales

I recently featured a few of Gitomer’s videos on writing sales emails on this blog. Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. 2) Jill Konrath. (I

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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

HubSpot Growth Platform is a full stack of marketing, sales, and customer service software. You can focus on lead generation, analytics, and marketing automation in the Marketing Hub. You can focus on lead generation, analytics, and marketing automation in the Marketing Hub. Squarespace. Not sure where to start?

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Account-Based Selling (ABS): Everything you need to know

Arpedio

Back to blog. Instead of the conventional one-to-one sales approach, each account is treated as a market of one. Marketing and Sales need to be aligned and working closely together. An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing.