Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Brooks Group

APRIL 9, 2024

Finance, operations, and management, oh my! These stakeholders typically fall into four primary categories: Decision Makers Decision makers hold the ultimate authority for the purchase. They play a crucial role in securing buy-in and consensus among stakeholders. The B2B buying journey is getting longer and more complex.

Value Proposition 100

Value Proposition Procurement Decision-making Stakeholders 100

PandaDoc

APRIL 8, 2024

This is done by forming a team of stakeholders and decision-makers, establishing approval workflows, and effectively integrating automation tools. Deal desk stakeholders and their roles are clearly defined, streamlining approval workflow. A deal desk introduces a new approach to managing deals. Let’s get to it!

Negotiation 52

Negotiation Sales Stakeholders Digitalization 52

Red Star Kim

NOVEMBER 24, 2023

For over 20 years I have attended and reported on the annual Professional Marketing conference. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”. We are in danger of being as siloed as our fee-earners – He rallied for a more “ holistic marketing”.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

PandaDoc

MARCH 29, 2024

Automation tools, such as software designed for business proposals or contract management, accelerate collaboration with all stakeholders. In large companies, a deal desk team can comprise as much as 10 people with backgrounds in areas like legal, marketing, product management, or finance. What is the deal desk process?

Negotiation 52

Negotiation Stakeholders Profitability Government 52

Red Star Kim

MAY 2, 2023

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Clarity Engagement Solutions

NOVEMBER 9, 2020

The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The old approaches aren’t working and glossy marketing material and iPads are ineffective. Market share and positions are under threat. Access to decision-makers is getting more difficult. More consolidation; more complexity; more competition. New buyers; new buying criteria & processes; new players.

Finance 91

Finance Decision-making Stakeholders Marketing 91

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Sales Management Matters

JULY 22, 2019

In part five of OpenSymmetry’s seven-part blog series on effective sales compensation plan design, we’re looking at the impact that an “agile” sales comp plan can have on sales performance. To read the entire blog series, start with blog one. stock market performance) or internal change (e.g.

Sales 69

Sales Finance Business Planning Stakeholders 69

Louise Collins Associates

APRIL 26, 2018

The focus from life science companies has been on the introduction of exciting new treatments and technologies, understandably so, when we consider what is involved in actually bringing a new product to market. Instead, conversations moved to finance, compliance, safety, regulations, guidelines, protocols etc. Listen and be empathetic.

Stakeholders 52

Stakeholders Finance Meetings Key Account Management 52

Sales Management Matters

JULY 8, 2019

In this blog series, sales performance management (SPM) consulting firm OpenSymmetry explored key sales compensation plan design components and considerations for team-based incentivization. recession vs. growth markets) and who is holding the reins of the company (e.g. sales, marketing, finance, operations etc.),

Profitability 69

Profitability Supply Chain Finance Sales 69

Insightly

OCTOBER 5, 2021

This is part 3 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience.

Customer Experience 59

Customer Experience Customer Success CRM Innovation 59

AchieveIt

MAY 4, 2023

According to Jonathan Morgan , AchieveIt’s VP of revenue operations and head of marketing, “Over 90% of the companies we see, are relying heavily on manual processes to track and manage their plans.” If you’re relying on manual processes, you’ll need to create separate reports for each stakeholder.

Stakeholders 52

Stakeholders Decision-making Organization Leadership 52

Hubspot Sales

JULY 9, 2018

And, chances are, the administrative coordinator monitoring this inbox or voice mailbox will have no problem connecting you with the appropriate stakeholder. Has your prospect written for their company blog? Once you’ve built rapport with the authors, it’s easy to ask for an email introduction to key stakeholder(s).

Manufacturing 110

Manufacturing Stakeholders CRM Decision-making 110

SBI Growth

JULY 23, 2013

Finance has told you there’s no budget. Marketing worries about the brand’s consistency. It is a risk mitigator, branding engine and market research mechanism. Electric car blogs, like AllCarsElectric.com, took off with the story. Angry customers and prospects identify themselves as in the market.

Value Proposition 129

Value Proposition Finance Leadership Communication 129

Red Star Kim

APRIL 11, 2023

Whilst these sessions are typically attended by fee-earners hoping to improve their pitch confidence and success, on this occasion the delegates were mostly from Marketing & Business Development (M&BD) teams. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

Government 130

Government Innovation Meetings Finance 130

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Revegy

AUGUST 27, 2020

However, after every recession, the Harvard Business Review, McKinsey, Bain, and other management consultants publish research showing that leading companies leverage economic volatility to move faster, innovate more, and take market share from competitors. “By What specific BUSINESS value do the executive stakeholders expect?

Manufacturing 52

Manufacturing Banking Finance Publishing 52

Arpedio

OCTOBER 17, 2023

Account management software tools Account Management Software ← Back to blog Account management software solutions have transformed the way businesses handle their account planning and client interactions. In this blog post, we’ll delve deeper into the importance of account management software and how it can revolutionize your business.

Account Management 52

Account Management Software Software Management 52

Miller Heiman Group

JANUARY 9, 2020

This guest blog post features one of our inaugural Miller Heiman Group Icons, Nicholas Gregory. One is a “Win Room,” where we held weekly or biweekly cross-functional opportunity reviews between sales leaders, marketing, consulting and delivery, product colleagues and anyone who could support our most important revenue opportunities.

Sales 63

Sales Logistics Finance Sales Training 63

PandaDoc

MAY 28, 2024

Competitive advantage: A consultative approach better aligns your business with current market trends. Teach prospective buyers about what’s available on the market and (hopefully) how your solution is best. This could be market data and case studies. New insights optimize marketing efforts and even inform product development.

Sales 52

Sales e-Learning Healthcare Software 52

Hubspot Sales

MAY 30, 2019

Salespeople can help their prospects by sending them how-to blog posts, offering to run a consultative call, and sending them relevant content resources. For example, " I know that before I present to your executive team, your finance and paid advertising teams need to sign off on our solution. Consultative Salespeople.

Procurement 108

Procurement Negotiation Sales Leadership Sales 108

Showpad

JUNE 29, 2021

An experience that proves a solution’s business value to multiple buyer stakeholders along the customer journey. By capturing data regarding buyer engagement, sales professionals, enablement teams, content creators across functions and specifically marketing as well as sales managers can learn what works and what doesn’t.

Digital Transformation 59

Digital Transformation Decision-making Digitalization Onboarding 59

Brooks Group

MARCH 28, 2024

Larger organizations may have a more extensive C-suite—a group of senior executives with specialized C-level roles such as chief marketing officer (CMO), chief information officer (CIO), and chief human resources officer (CHRO). Have experts on your team who can speak to different functional areas like finance, operations, marketing, etc.

Decision-making 77

Decision-making Logistics Supply Chain Suppliers 77

Aepiphanni

DECEMBER 15, 2020

Jim Woodruff’s article in Chron highlights the true purpose of accounting within a business, which is to provide financial information to company owners and its stakeholders. Pricing strategy comes into play because management can use this information to determine a fair price, according to the costs spent to bring the products to the market.

Investors 40

Investors Profitability Banking Manufacturing 40

Arpedio

NOVEMBER 7, 2022

Back to blog. The other reason relates specifically to the business schools: Business schools tend to offer programs that are reflective of what is perceived to be prestigious fields within the business world, such as finance and skills related to consultants and senior executives.

B2B 52

B2B Sales Decision-making Account Management 52

Arpedio

NOVEMBER 7, 2022

Back to blog. The other reason relates specifically to the business schools: Business schools tend to offer programs that are reflective of what is perceived to be prestigious fields within the business world, such as finance and skills related to consultants and senior executives.

B2B 52

B2B Sales Decision-making Account Management 52

DemandFarm

SEPTEMBER 12, 2024

But true success in sales, like in football, demands a deeper strategy, including understanding the buyer team dynamics, connecting with multiple stakeholders, reading the field, and adapting your playbook to the ever-changing market conditions. But what can you refer to whenever you hit a blocker? Note the mood of each decision-maker.

B2B 52

B2B Stakeholders Decision-making Organization 52

Red Star Kim

MAY 11, 2023

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

JUNE 7, 2023

We considered strategic thinking, business strategy and marketing and business development strategy. And then to consider how marketing and business development could add most value in their achievement. And to keep an eye on the changing competitor landscape and evolving market and client needs.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Insightly

SEPTEMBER 19, 2023

However, there are some general strategies by industry/vertical that we will examine in this blog post. An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. CRM strategies vary widely by the particulars of your unique business and its operation.

CRM 52

CRM Insurance Healthcare Manufacturing 52

Insightly

SEPTEMBER 19, 2023

However, there are some general strategies by industry/vertical that we will examine in this blog post. An efficient e-marketing and customer relationship management strategy is practically a necessity for nearly any kind of modern business. CRM strategies vary widely by the particulars of your unique business and its operation.

CRM 52

CRM Insurance Healthcare Manufacturing 52

SmartKarrot

JUNE 5, 2023

This blog is all you need! The blog discusses all about Asana and helps you take a closer look at the many benefits that the platform offers and making it your go-to task manager. Teams specializing in sales, product launches , marketing campaigns, or planning and running sprints. Want to know more about this amazing tool?

Management 10

Management Decision-making Organization Customer Success 10

Arpedio

JULY 9, 2023

How to Achieve Sales Success with Accurate Sales Forecasting ← Back to blog Is it possible to achieve unprecedented growth by making data-driven decisions through sales forecasting? In this blog post, we’ll equip you with the insider secrets to become a forecasting superstar. The short answer is yes. Superior together.

Sales 52

Sales Decision-making Software Software 52

Zendesk

AUGUST 24, 2021

B2B customer service involves more stakeholders. There might even be numerous people making purchasing decisions for one client company, which means B2Bs will likely have to jump through legal hoops or get permission from different stakeholders for contracts to be signed.

B2B 98

B2B B2C Finance Communication 98