Remove Book Remove Decision-making Remove Stakeholders
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What is Stakeholder Mapping in Sales?

Upland

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. In stakeholder mapping, you need to: Define stakeholder goals: what are their biggest priorities? How do you do stakeholder mapping?

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.

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Stakeholder engagement and buy-in: Influence and persuasion skills with Aristotle and Knights and Dinosaurs

Red Star Kim

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Stakeholder engagement and buy-in: Influence and persuasion skills using Aristotle and Knights and Dinosaurs.

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B2B Book Club Selection (November 2022)

Account Manager Tips

Here are the book recommendations for November 2022. Why this book? Seeing What Others Don't: The Remarkable Ways We Gain Insights Why this book? Stolen Focus: Why You Can't Pay Attention—And How to Think Deeply Again Why this book? Now, Glickman's three-step training program is available in book form for the first time.

B2B 130
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Why Don’t Clients Make Decisions? (And How to Help Them Commit)

Account Manager Tips

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. But it's hard to get to that point if those clients never make a decision. And they wouldn't make a decision? Decision fatigue.

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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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Stakeholder Management: A Must Read Guide

Arpedio

Stakeholder Management: A Must Read Guide ← Back to blog Stakeholder management refers to the process of identifying, understanding, and engaging with individuals or groups who have a stake or interest in a project, initiative, or organization. What is Stakeholder Management? What is a stakeholder? What is a stakeholder?