Remove Book Remove Finance Remove Value Proposition
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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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What is a value proposition? Definition + examples

Insightly

If you sell books, people buy them because they want something to read. People looking for a new book could go to your bookstore, or they could go to a library. Your company, product, customer, and price point all contribute to your value proposition. Value proposition definition. Here’s why.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Delegates then chose to focus on finance, economics and pricing. Finance fundamentals Financial awareness is another capability required by M&BD.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

In the highly regarded business strategy book “Playing to Win: How Strategy Really Works” (by former leaders of Procter & Gamble Lafley and Roger) the strategy cascade process is broken down into five key questions. For example, for accountants this might include Quoted Companies Alliance, UK Finance or Federation of Small Businesses.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? This ensures consistency.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3% Treacy and F.

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Lean Startup Methodology

Flevy

The term “Lean Startup” methodology was first put forth by Eric Ries in his book “The Lean Startup.” The 9 building blocks include: customer segments , value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost.