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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I deliver and facilitate strategy workshops and it’s always good to be able to recommend strategy books to delegates. I wish I’d had access to such a book when I studied for my MBA.

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month. This book will show you how. Account Manager Tips · 1.

B2B 243
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Top six leadership qualities?

Red Star Kim

I’ve just listened again to a podcast about the top six leadership qualities which is included in the Level 6 Marketing Manager Apprenticeship. Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk). Daryl Fielding | Sales & Marketing Speaker | Booking Agent (champions-speakers.co.uk).

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Book review – Managing Brands

Red Star Kim

So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.

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Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. On feedback he mentioned research by Naomi Eisenberger showing that the brain treats social pain much like physical pain.

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Book review: All you need to know about commercial awareness by Christopher Stoakes

Red Star Kim

This short (130 pages) information-packed book was revised in 2019. So here is a Book review: All you need to know about commercial awareness by Christopher Stoakes. He’s also written a book called “ Get to the point – how to write well at work”. The book is a fantastic jargon buster. How many do you know?).

Finance 130
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New Leadership Development Programme from the Managing Partners’ Forum – Consensus through Collaboration

Red Star Kim

I’m excited to announce that the Managing Partners’ Forum has just launched a series of six modules for an innovative leadership development programme for firm-wide leaders of small and medium sized professional services firms. Why is the Managing Partners’ Forum Leadership Development programme different?