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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. What is the informal decision-making process? link] There’s advice to jump your uncertainty gaps by decision-making and actions which involves risk.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Corporate buyers will also likely leverage AI in their problem-identification, research, problem-solving, and decision processes. Peterson, Ph.D., The man will be there to feed the dog. Creativity/Ideation.

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SWOT, Done Right, Can Provide Important Insights

Strategic Communications

I’m a big fan of conducting SWOT analyses, not only for strategic planning but really for any situation where you’re faced with an important business decision. Using the SWOT to Make Decisions. First, whenever possible, make sure you’re creating your SWOT based on real data. Let the ideas flow!

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Lead generation during a crisis: How marketing and sales can support each other

Nutshell

Lead with empathy—but make sure it’s genuine. Download the Complete Guide to Writing MUCH Better Sales Emails for over 50+ pro tips on how to make your emails stand out in a crowded inbox. But please, don’t publish content for the sake of publishing it. In response, they sat down for a serious brainstorming session.

Marketing 119
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How to Resize and Retool Your Sales Force

Mike Kunkle

At the time I published it initially, I had hoped the worst of the pandemic-fueled layoffs were behind us. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. Even under financial and emotional duress, strive to make calm, thoughtful, strategic decisions.

Sales 130
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. These people make up what is called the "buying center."

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10 tips to foster efficient inter-departmental collaboration

PandaDoc

For example, you must make sure you’re avoiding silos. You might use document collaboration tools like PandaDoc, for instance, which make it easier for everyone to work together virtually. Teams will also be able to brainstorm ideas more efficiently and come up with more creative solutions.