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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. See also integrated-business-planning-oct12.pdf Category — Project for Public Spaces (pps.org).

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). This also manages everyone’s expectations.

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Be more strategic – PESTLE, Positioning and Plans. Specifically, a M&BD team may need far more detailed plans than fee-earners who will prefer a high-level summary showing the main actions required.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning. What are senior managers scared of?

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27 Top Books for CEOs and Entrepreneurs

Hubspot Sales

You’ve got to have a firm handle on the market and your product -- while inspiring employees and influencing stakeholders. Start your education now and your business and employees will thank you later. 27 Best Business Books for CEOs and Entrepreneurs. 27 Best Business Books for CEOs and Entrepreneurs. Managing Oneself.