Co-Creation Communication Publishing Stakeholders 
Cosawi
JULY 14, 2021
Organizational change requires a fundamental shift in mindset, away from the traditional brand-driven focus, to an account-centric approach that centers on Key Accounts as sophisticated institutions with multiple stakeholders and complex decision-making and organizational systems. CO-ORCHESTRATION AND CO-CREATION .
Red Star Kim
MAY 11, 2023
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy).
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Zendesk
SEPTEMBER 19, 2022
Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.
Red Star Kim
OCTOBER 18, 2022
She has published more than 160 academic articles, including the award-winning Harvard Business Review article “To be a better leader, give up authority” and had numerous appearances in the business media. Experiment with ideas (where she refers to Seth Godin’s book “ Poke the Box” ). On this basis, every organization should be changing!
Hubspot Sales
MAY 22, 2018
Too much detail isn't helpful in a business plan and will only distract and confuse stakeholders. How will you communicate with your customers? Due to the overwhelming growth of inline hockey throughout the United States, the company's promotional plans are open to various media and a range of marketing communications.
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