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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. It is absolutely essential to success today. CXM vs. CRM: Do you need both? This is where CXM shines. The basics: What CXM actually is.

CXM 520
CXM Account Management Customer Experience Management 520
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Customer Experience (CX): Frequently Asked Questions

SmartKarrot

JULY 26, 2021

Bad customer experience is a culture issue, not a technical issue, so disregarding the role of your employees is a blunder. The majority of businesses are failing to meet this challenge. According to research, a more engaged workforce may be the path to a better customer experience. This is a well-established fact!

Customer Experience 11
Customer Experience Artificial Intelligence CXM Digital Transformation 11
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