Flevy

FEBRUARY 23, 2024

Revenue from Digital Channels Definition : The proportion of total revenue generated through digital sales channels. Relevance : In the digital age, this KPI is crucial for understanding the organization’s success in capturing online market segments and adapting to digital consumer behaviors.

Digital Transformation 52

Digital Transformation Management Digitalization Publishing 52

Strategic Communications

NOVEMBER 10, 2022

Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing? Most small businesses don’t have the big budgets that big brands have. Email marketing.

Small Business 52

Small Business Digitalization Marketing Advertising 52

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Flevy

JUNE 20, 2024

This sector spans diverse services, including strategy consulting, operations improvement, technology implementation, and human capital management. The Management Consulting Value Chain integrates market analysis, client acquisition, solution development, and implementation , ensuring comprehensive support for client success.

Management 52

Management Digital Transformation Artificial Intelligence Innovation 52

Upland

MAY 4, 2023

Account planning template overview According to McKinsey , “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. Publish your operational rhythm so that everyone is on the same page.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Customer Think

JULY 13, 2021

Within the last few weeks, two research reports have been published that provide several important insights about how marketers are managing content-related activities and processes. One report is by the Content Marketing Institute ("CMI"), and.

Management 122

Management Publishing Marketing Digitalization 122

Zendesk

SEPTEMBER 14, 2023

That’s why many customers still prefer calling customer support, rather than engaging on digital channels, like messaging or email. Managing customer calls in the digital age, we’ve created the Zendesk Voice API. Control costs and stay agile Digital voice has a lower cost associated with it compared to traditional voice.

Management 52

Management Publishing Digitalization Media 52

LinkedFusion

SEPTEMBER 28, 2024

How AI and Automation Are Changing the Game for Digital Marketing AI and automation aren’t just buzzwords—they’re changing the game for LinkedIn marketers by: Boosting efficiency : Automating outreach means you get more done in less time, allowing you to focus on strategic marketing efforts.

Digitalization 40

Digitalization Marketing Customer Experience Publishing 40

Flevy

FEBRUARY 25, 2024

Challenges to Effective Strategic Planning Executives and senior managers often grapple with aligning short-term actions with long-term strategic goals, managing resource constraints, and adapting to rapid market changes. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

Supply Chain 52

Supply Chain Management Digital Transformation Decision-making 52

Flevy

FEBRUARY 19, 2024

In the digital/data/AI era marked by competition and continuous change, the ability to measure growth accurately provides organizations with the strategic foresight needed to adapt and thrive. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Business Growth 52

Business Growth Management Digital Transformation Profitability 52

Strategic Communications

JULY 7, 2021

One of the things I really love about the work I do is the ability to stay continually connected with clients and experts in a number of areas, especially traditional and digital marketing. We work with clients to plan, create and publish high-quality, unique content. Recommended Reading.

Digitalization 52

Digitalization Marketing Publishing Communication 52

Flevy

MARCH 20, 2024

Key Challenges to Open Innovation Despite the potential benefits, implementing and managing Open Innovation Programs presents several challenges. Effective management and measurement of partner diversity and project success rates are key to realizing the full potential of open innovation efforts. KPIs and Digital Transformation.

Innovation 52

Innovation Co-Creation Management Digital Transformation 52

Flevy

FEBRUARY 21, 2024

As a foundational element of Strategic Planning and Performance Management , Market Analysis empowers organizations to identify opportunities, anticipate trends, and mitigate risks. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Marketing 52

Marketing Management Digital Transformation Value Proposition 52

Flevy

MARCH 17, 2024

In the context of strategic planning and performance management , NPD plays a vital role in determining an organization’s long-term success and market positioning. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Innovation Prioritization 52

Flevy

MARCH 19, 2024

It reflects an organization’s ability to manage, prioritize, and convert ideas into viable products or services, ensuring a consistent flow of innovation. This strategic focus on nurturing and managing the innovation pipeline underpins an organization’s resilience, adaptability, and ability to explore new growth avenues.

Innovation 52

Innovation Management Digital Transformation Prioritization 52

Flevy

FEBRUARY 20, 2024

Relevance : Profit margin benchmarking is crucial for assessing how well an organization is managing costs relative to competitors, which can inform pricing and cost management strategies. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection. KPIs and Digital Transformation.

Management 52

Management Digital Transformation Profitability Decision-making 52

The Center for Sales Strategy

NOVEMBER 21, 2017

Everyone is selling digital marketing today. Everyone says they are an expert in digital advertising. From pure digital agencies to traditional media, from digital publishers to full-service advertising agencies, everyone is pushing digital marketing. Is your staff ready?

Digitalization 50

Digitalization Marketing Advertising Publishing 50

Flevy

MARCH 21, 2024

Intellectual Property (IP) Strategy is a critical aspect of modern business management, pivotal for protecting and monetizing innovations. Challenges to Effective IP Strategy & Management Executives and senior managers face several challenges in developing and implementing an effective IP Strategy.

Management 52

Management Digital Transformation Innovation Negotiation 52

Flevy

FEBRUARY 22, 2024

M&A activities are integral to Strategic Planning and Performance Management , offering a pathway to achieve rapid growth , enter new markets , and acquire new technologies or capabilities. Here are other KPI Strategy and KPI Management articles we’ve published: Principles of KPI Selection.

Management 52

Management Acquisition Digital Transformation Decision-making 52

Openview

OCTOBER 10, 2018

An analysis published by the Harvard Business Review revealed in 2011 that, coaching “ can improve performance up to 19%…even moderate improvement in coaching quality—simply from below to above average—can mean a six to eight percent increase in performance across 50% of your sales force ”. Step 3: The How (Implement).

Digitalization 101

Digitalization Sales Sales Leadership Leadership 101

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. We will explore how leveraging the Key Performance Indicators (KPIs) associated with this functional group can empower executives and senior managers to make informed decisions, refine their marketing strategies, and achieve operational excellence.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. I observed that in the brave new digital world where silence felt uncomfortably like a technology glitch, it was as if our listening skills evaporated. Whether digitally or in person. Digital body language.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Red Star Kim

SEPTEMBER 26, 2023

increasingly M&BD professionals play a part on the front line of client contact for example, as account managers) Client concentration? In this case, account managers liaise with the fee-earners. For example, there will be senior M&BD managers who delegate implementation and operations to M&BD executives and assistants.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Showpad

DECEMBER 5, 2018

And as companies invest more than ever in digital, the amount of solutions available to them only continues to grow. To help companies better understand the space, Gartner recently published its 2018 Market Guide on Digital Content Management for Sales detailing the capabilities of various vendors in the sales enablement space.

Digitalization 40

Digitalization Marketing Management Publishing 40

Customer Think

APRIL 16, 2023

Content Management Systems (CMS) have become an essential part of digital business operations in recent years. A CMS enables businesses to create, manage, and publish digital content without requiring extensive technical knowledge or web development expertise.

Publishing 64

Publishing Digitalization Meetings Management 64

Red Star Kim

FEBRUARY 1, 2024

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. And Gen AI appears to dominate both management and MBD agendas.

Marketing 130

Marketing Leadership Profitability Digitalization 130

Flevy

MARCH 18, 2024

Challenges to Effective, Worthwhile R&D Despite its importance, R&D presents a host of challenges, including the allocation of sufficient resources, managing the inherent risks of innovation, ensuring the alignment of R&D projects with strategic business goals, and measuring the impact of R&D investments on growth and market share.

Management 52

Management Digital Transformation Innovation Decision-making 52

SBI

DECEMBER 8, 2020

Top Sales Tools of 2020 and the Digital Sales Revolution. At no other time in the history of sales have we seen this magnitude of choice in digital selling technology. Digital, at the time was largely confined to typing and storing word processing documents and creating spreadsheets to keep track of sales forecasts and booked revenue.

Digitalization 67

Digitalization Sales Software Software 67

Planview

JULY 16, 2015

This June, the Global Center for Digital Business Transformation published a report, Digital Vortex: How Digital Disruption Is Redefining Industries. In addition, 43 percent of companies either do not acknowledge the risk of digital disruption, or have not addressed it sufficiently. Schedule a demo of Spigit today.

Innovation 78

Innovation Digitalization Publishing Software 78

Upland

JANUARY 26, 2020

According to McKinsey, “The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms,” when they undertake a digitally focused account planning strategy. To stay on top of your lead pipeline and manage your sales, you will need to have a scheduled cadence in place.

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Strategic Communications

SEPTEMBER 28, 2021

I was an early adopter of telework or telecommuting and wrote books on the topic back in the 1990s—last year I wrote a new book on remote or hybrid management best practices in light of the sudden shift to remote work settings for many employees and the challenges managers found themselves facing.

Remote Working 65

Remote Working Management Communication Publishing 65

PandaDoc

SEPTEMBER 2, 2020

Thanks to the wealth of information being published today, everything you need to stay on top of your game — from new information to tactics and strategies — exists to help you meet your goals. ” As a modern digital magazine, Sales POP! Sales Management Blog. So what’s the motivated B2B seller to do?

Sales Management 98

Sales Management Management Sales Publishing 98

PandaDoc

APRIL 3, 2023

Benefits of sales training for sales teams and their managers Sales training is beneficial for all members of a sales force, and investing in it can have many benefits and aid in establishing a culture of growth and support. With a defined and clear structure, staff can make useful decisions without the constant supervision of their manager.

Sales Training 98

Sales Training Management e-Learning Sales 98

Strategic Communications

JUNE 24, 2021

I have been fortunate enough to practice marketing before and after the emergence of the internet, social media, and digital marketing. All of this was important information to know to help make our marketing efforts more effective, but this type of data pales significantly when compared to what can be done in the digital environment.

Digitalization 52

Digitalization Marketing Internet Decision-making 52

Red Star Kim

MAY 2, 2023

Following my past research (some of which was published in my 2020 book Essential soft skills for lawyers (kimtasso.com) ) I keep an eye out for the latest information relating to the soft skills (particularly leadership skills) most in demand and how these relate to the professional services sector.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Director of Account Management, Conduent. Learn more.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Strategic Communications

AUGUST 22, 2024

These digital products can be highly profitable and attract audience members attracted to your niche to your content,” Shukla states. Your own content could also be monetized through the sale of digital products or services. We work with clients to plan, create and publish high-quality, unique content.

Advertising 65

Advertising Media Digitalization Publishing 65