SBI Growth

JANUARY 28, 2024

If you have ever run a sales meeting, you know that most salespeople aren’t thrilled to attend and prefer to spend time selling. However, with the right approach, sales meetings are an excellent opportunity to transform your team into high-performers fueled by a shared vision of success. Let’s look at what you can do as a sales manager to create an environment where your team actively participates, embraces new ideas, and emerges with a renewed sense of purpose.

Meetings 114

Meetings Sales Sales Management Management 114

Customer Think

JANUARY 28, 2024

What are typical customer survey program costs? Clients ask this question all the time. Unfortunately, it’s like asking how much a dress costs. A beach coverup from Target is $20; a couture gown from Chanel could be $200,000. With customer survey programs, as with dresses, there is an enormous range.

Customer Experience 75

Customer Experience 75

Peter Simoons

JANUARY 28, 2024

“Culture Eats Strategy for Breakfast” is a quote by Peter Drucker that addresses the point that regardless of how good your strategy is, if the organisational culture isn’t set up to support it, your strategy will fail. The same applies to alliances, you can craft the most promising alliance with a partner but if the organisational culture isn’t set up to support it, your alliance is destined to fail.

Leadership 52

Leadership Communication 52

Customer Think

JANUARY 28, 2024

I’ve written about the benefits of a customer-centric culture. They are plentiful! One of the benefits that should be added to that article is the fact that this type of culture truly brings the organization together.

Organization 64

Organization Customer Experience 64

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Red Star Kim

JANUARY 28, 2024

Last week I was excited to lead an MBL session on “Tackling Change Management – A Workshop for Professional Firms”. Having facilitated this session many times in the past in face-to-face workshops, it was exhilarating to experience the change in running it on-line for the first time. We welcomed delegates from legal, accountancy and financial services firms.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

Customer Think

JANUARY 28, 2024

First Published in Outlook Startups on November 20th, 2023. At its core, user-centricity puts the needs, preferences, and experiences of users at the center of all thinking and doing so that brands can create relevant products that address existing problems and requirements of users. WHAT IS COMMON between start-up founders and passionate chefs?

Publishing 64

Publishing 64

Customer Think

JANUARY 28, 2024

In the ever-evolving landscape of digital marketing, one strategy that has stood the test of time and proven its effectiveness in building brand loyalty and authenticity is User-Generated Content (UGC). In today’s post, let’s explore the impact of UGC and how businesses can harness its power to transform customers into passionate brand advocates.

Digitalization 59

Digitalization Marketing 59

Customer Think

JANUARY 28, 2024

Up against traditional marketing channels, as a peer-based recommendation, online reviews have a lot more sway with consumers, and the influence of online information sources on shopping habits is growing, with 98% of consumers sharing that they search local businesses online in 2022, an increase from 90% in 2019.

Customer Experience 56

Customer Experience Marketing 56

Customer Think

JANUARY 28, 2024

Two years after the pandemic, brick-and-mortar shopping is back in business. Last year, offline retailer stores experienced a very healthy 6% growth, and Forrester now predicts that offline retail sales in the U.S. will reach $4.2 trillion by 2028. With physical retail back, stores are becoming very different from what they once were.

Retail 52

Retail Digital Transformation Meetings Digitalization 52

Customer Think

JANUARY 28, 2024

Source: Pexels As an agent working in a busy contact center, it’s important to remember to take a step back from the constant chatter and practice your listening skills. Why you may ask? Surveys show that customers are more satisfied when they feel their thoughts and concerns are actually being heard.

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2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

JANUARY 28, 2024

I know I rail on about VoC (truth be known, that’s not my strongest topic of expertise; I’m much more of a Process Engineer)…Sure, VoC and Customer Insights inform the work we do to improve and better align our Customers’ Experiences with our Brand Promise, but it’s really just the first step.

Customer Experience 52

Customer Experience 52

Customer Think

JANUARY 28, 2024

When we have conversations with prospective clients, many share the same concerns. More often than not, they essentially boil down to, “Am I ready to work with an agency like yours?” The issue of readiness is a complex one. But after years of experience, we’ve seen it all before.

Digitalization 40

Digitalization Marketing 40

Customer Think

JANUARY 28, 2024

In today’s fast-paced professional environment, business cards remain fundamental for establishing and nurturing vital connections. Despite the digital transformation in networking, the tangible exchange of business cards carries a personal touch that digital means often lack.

Innovation 40

Innovation Digital Transformation Digitalization 40

Customer Think

JANUARY 28, 2024

It’s a question we get asked a lot, and it’s one of the hardest ones to answer because it’s rare and challenging to determine a true apples-to-apples comparison, especially when there are intangible impacts like damage to brand when things go sideways.

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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