April, 2019

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Everything You Need to Know About Sales Commission in 2019 (For Reps & Leaders)

Hubspot Sales

Did you know 43% of workers would be willing to leave their companies for a 10% salary increase ? Compensation is an important factor in attracting and retaining employees, especially in sales. Imagine if almost half of your sales team left the company because of a poorly designed compensation plan. The results wouldn't be pretty. If your sales organization is struggling to strike a balance between company requirements and the compensation needs of employees, it's likely time to reevaluate your

Sales 145
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The 8 best CRMs for marketing teams

Nutshell

Effective marketing is about more than just attracting one-time customers. It’s about creating a lasting impression that will keep all your customers engaged with your products or services and coming back for more. Imagine a locally-owned store operating in a small town—a simple, familiar place where the shopkeep knows your name and knows precisely how to help you find what you need.

Marketing 128
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The Right Way to Handle Objections

Engage Selling

There’s a right way and a wrong way to handle objections. Let’s start with the wrong way.

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The Future of Sales Enablement in the Tech Sector

SBI Growth

Customer centricity and stiff competition in the tech industry are changing how sales enablement operate. Teams need to focus on sales reps solving customer challenges instead of simply selling products and services. Sell Solutions Instead of Products. Traditional sales enablement motions are.

Sales 119
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Five Selling Techniques That Really Work, And Five That Don’t (Updated April 2019)

Corporate Visions

The post Five Selling Techniques That Really Work, And Five That Don’t (Updated April 2019) by Corporate Visions appeared first on Corporate Visions. The Five Best Sales Techniques… And Five of The Least Effective. Who couldn’t use an arsenal of effective selling techniques? But there is a lot of “conventional wisdom” out there that, in reality, doesn’t help you make the sale.

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Defend Yourself Against Productivity Dragons [Infographic]

RAIN Group

Something new vies for your attention every few minutes: emails, text messages, collaboration tools, phone calls, co-workers, meetings, customers, and the list goes on. The result? Productivity suffers. But with discipline and preparation, you can defeat these productivity dragons. We know it's possible because we recently surveyed 2,377 professionals to find out which habits and hacks, when applied in different combinations, drive not only productivity, but also top performance versus peers, jo

Meetings 111

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New in Nutshell: Leave the follow-up to us with personal email sequences

Nutshell

As a great man once said , you miss 100% of the shots you don’t take. Or, to put it in sales terms, you close 0% of the prospects who don’t hear from you. Anyone who relies on email to start sales conversations understands that follow-up is what separates success from failure. Instead of dropping some bogus stat about how nearly half of salespeople never follow up with their prospects, we’ll just say that a lot of sellers don’t do it, and they’re leaving money on the table.

B2B 118
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How Account Managers Can Win Back Strategic Accounts

Miller Heiman Group

Managing a strategic account is a complicated balancing act. Sometimes, you find yourself striving for short-term gains by upselling. But to achieve long-term success with a strategic account, the customer needs to view you as a trusted partner, which means you need to constantly set yourself apart from the competition by helping your customer achieve their long-term goals.

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Opportunity Prioritization – a Key Sales Tactic to Close the Gap on Your Bigger Deals

SBI Growth

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Five Sales Negotiation Tactics to Use with Procurement

Sales Readiness Group

Negotiating with Procurement can be challenging. In this video, you'll learn five sales negotiation tactics you can use when negotiating with Procurement.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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16 Negotiation Tactics Buyers Use (and How to Respond)

RAIN Group

Buyer and seller negotiations are a fun dance. While these negotiations are usually partner-focused (win-win), buyers often use standoffish tactics to gain an advantage in the negotiation at the seller's expense. Even if you—as the seller—have a win-win mindset and approach, you need to know how to maneuver the situation when buyers throw you curveballs.

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14 Sales Presentation Techniques That Will Help You Close More Deals Today

Hubspot Sales

What makes a good sales presentation? An effective presentation tells a compelling story, highlights your value proposition, and aligns with your audience's needs and desires. It ends with a strong call-to-action. Hate the thought of doing sales presentations ? You’re not alone. But the best reps have sales presentations down pat, even if it’s not their favorite activity.

Sales 143
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Warm email prospecting: How to make more sales by writing to an audience of one

Nutshell

The best sales emails sound like they came from a trusted friend. That requires the sender to understand who their recipient is and what they want. Otherwise, you’re just another stranger clogging their inbox. Creating a sense of familiarity goes a long way in email outreach, and warm emailing helps you do that. Once you understand how warm email prospecting works, you’ll be able to generate a steady stream of leads for your business, book more sales calls, and close more deals.

Sales 115
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The Best Way to Apologize to Customers, Backed by Science

Corporate Visions

The post The Best Way to Apologize to Customers, Backed by Science by Corporate Visions appeared first on Corporate Visions. No matter how you phrase it, apologizing to your customers for a service failure is never easy. They’re upset, and you need to find some way to salvage the relationship and their business. But it’s tricky to navigate such a sensitive conversation.

Suppliers 107
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why CMOs Need to Resist the Onslaught of the Trivial

SBI Growth

Your job description probably reads something like “generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, communications, advertising and public relations.” Yet, there’s inherently a level of gray enabling the marketing.

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Three Performance Indicators Sales Leaders Can Use to Improve the Selling Process

Miller Heiman Group

When most sales leaders think about analytics, they usually think of their CRM platform. In reality, your CRM is a means to an end—to be successful, you need to apply insights discovered from CRM analytics to improve the performance of your team. At their core, analytics change the conversation between a salesperson and a sales leader. It’s normal during a review of key opportunities in a sales pipeline for sales leaders to ask sellers for their opinion about an opportunity’s likelihood to close

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In SaaS, Renewal is Everything: Is Your Process Working?

Openview

Most of us know that one of the keys to thriving in the SaaS landscape is getting customers to renew subscriptions. According to Totango , 56% of SaaS companies treat renewals as a high priority. However, when it comes to actually documenting, streamlining and perfecting that renewal process, far too many of us are looking at courting customers into renewal as a perfunctory obligation, which could be the reason customers are walking away.

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We Reviewed 25 Sales Decks. Here Are the Best

Hubspot Sales

There's nothing worse than getting through an entire sales presentation only to hear, "That was great, but I just need some time to think this over." While many salespeople focus on making their presentations flashy, fun, and exciting, they do little to ensure that their presentations address the prospect's top concerns -- and provide an irresistible solution.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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7 welcome email templates for nurturing new customers

Nutshell

When a prospect makes the decision to become your customer, you want to roll out the red carpet for them. That’s just as true for a website visitor who subscribes to your newsletter or other marketing content. In both cases, a person has made a commitment to your company based on what you’ve shown them so far, and you have a wonderful opportunity to capitalize on that positive sentiment.

B2B 109
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What Is Relationship Marketing And How You Can Use It To Grow Your Business

Groove HQ

How to turn existing customers into engaged brand advocates New relationships are always exciting—and the business kind are no exception. Your new customers are thrilled to have found a great solution, and you’re excited about your business growth. The issue is that many companies (especially the ones in their early stages) think they have more […].

Marketing 102
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Unlocking Cross-Sell and Upsell Potential by Activating the Product Team

SBI Growth

The role of a Product Leader is dynamic. Listening to the market, monitoring competitors and developing new products are core responsibilities. They set the organization up for growth. Yet, one of the lesser associated responsibilities of a Product Leader is translating.

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Success Story: Scout Scales, Helps Sellers Win More Business

Miller Heiman Group

A software technology company with $4 billion in revenue struggled with inconsistent CRM use, long sales cycles and disparate methodologies across its three business units. The leaders at the software technology company knew they needed a solution that bridged methodology and technology to improve strategy and aggressively push deals through the pipeline.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What Is An Emotional Selling Proposition & Is It Better Than A Unique Selling Proposition?

MTD Sales Training

Emotional Selling Proposition – have you got one? We all know that sales are based mostly on emotion and the decision is backed up with logic. That’s the law of the salesperson! So, do we often come up with emotional selling points in our proposals? Do we develop our emotional selling propositions as well as our unique selling propositions? You’ve heard of a USP right?

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A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)

Hubspot Sales

I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” If you’re shaking your head saying, “ Yes, Meg. Yes! ” then I’m so happy to have met your needs with this miraculous piece. Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company.

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The 4 kinds of promises you should never make to customers

Nutshell

You can have an outstanding product at a price that can’t be beat, but one thing is for sure: If you make a promise you can’t keep, your prospect will walk. Unfortunately, breaking promises can become a bad habit. A study by Accenture found that over 60% of companies who broke promises to consumers were serial offenders: Does this mean you should stop making promises to customers?

Suppliers 102
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The Leadership Blind Spot That Keeps You from Building a Bulletproof Business

Sandler Training

I’m often asked to identify a single “blind spot” that keeps leaders from growing their businesses aggressively. There are actually a number of these … but one that’s particularly common is the failure to collect best practices and assemble them in a regularly updated “playbook.”. Read Time: 6 Minutes.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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A Sales Leader’s Ascent to CEO

SBI Growth

Scott Tapp, former CEO of Software Brands, joins us to discuss the evolution from being head of sales to becoming a CEO. The former sales leader turned CEO gives valuable insights that he has learned along his journey, and how.

Sales 95
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Overcoming Buyer Apathy: Using the Five Buyer Personas to Close More Sales

Miller Heiman Group

Closing the deal can be challenging—but it doesn’t have to be. In most cases, sellers lose deals because they don’t make the right connection with the buyer, leading to buyer apathy, indecision and stalled progress. Often, this happens because sellers have simply taken the wrong approach: one that doesn’t speak to their particular buyer. Admittedly, it can be difficult to hone in what the right approach should be.

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Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility

Groove HQ

Customers rely on testimonials to gauge if a product or service is worth taking a leap of faith for. In fact, 84% of customers trust online reviews as much as personal recommendations. Whether it’s choosing a new coffee maker or trying out software to increase team productivity, we all look out for social proof—reviews, mentions, […]. The post Customer Testimonials: Where, When, and How to Use Compelling Stories to Build Trust and Credibility appeared first on Groove Blog.

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Use These Sales Manager Resume Tips & Templates to Get the Job

Hubspot Sales

Ready for a career change? You've spent hours searching job boards, identified the ideal job, and now it's time to apply. Then the panic sets in …. You begin to question everything: How do I begin writing my resume? Do my skills even apply to this role? What does the employer want to know? Not to fear! Here are some sales manager resume tips and templates to calm your nerves and help you get the job of your dreams.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten