What is Key Account Management? (It’s Not What You Think)
Account Manager Tips
MAY 25, 2021
Over the years, as buyers became more powerful; customers went global; costs came under pressure; the supply chain became more complex It became clear that one person could not do it all, and so the responsibilities were divided. Viewed as a supplier of products and services. (1996), The Sales Strategist, Irwin ) See the difference?
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