The Center for Sales Strategy
OCTOBER 28, 2024
Every company has an online brand, whether it’s crafted intentionally or shaped by external perceptions. If you're unsure of your company’s brand, do a quick Google search and look at the reviews. Websites like Glassdoor and other employment platforms can offer valuable insights into how your company is perceived. Ask yourself: Does your company appear inviting to potential candidates?
Vantage Partners
OCTOBER 25, 2024
British statesman and former Prime Minister Harold Wilson once famously said amidst the social and political turbulence in '60s and '70s Great Britain, “He who rejects change is the architect of decay.
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Account Manager Tips
OCTOBER 8, 2024
The post Cross-Functional Collaboration: The Key Account Manager’s Secret Weapon first appeared on The KAM Coach Learn how Key Account Managers can leverage cross-functional collaboration to boost client satisfaction, drive revenue growth, and become a strategic leader within their organizations.
The Center for Sales Strategy
OCTOBER 21, 2024
Think for a moment about a manager in your career who made you a better professional. What was it about them that helped you grow and uplevel? While they surely had some expertise to share, no doubt it was their ability and commitment to give you their attention and coaching.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
RAIN Group
OCTOBER 23, 2024
Ask your sellers if they enjoy attending sales team meetings and you may hear things like, “They’re a waste of time,” “The meetings are monotonous,” “I’m sick of being talked at,” and “I don’t understand why I have to attend.” Most sales team meetings miss the mark.
Brooks Group
OCTOBER 24, 2024
B2B buyers are changing, and the skills your sellers need are changing too. If you don’t have a sales enablement strategy to keep your team up to date, you simply won’t be equipped to succeed with today’s buyers. According to Gartner’s Leadership Vision for 2024 report , 83% of sales leaders report their sellers struggle to adapt to changing customer needs and expectations.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
The Center for Sales Strategy
OCTOBER 9, 2024
Social listening is a powerful tool that can provide crucial insights to help guide decision-making. Most businesses know this and may already have some social listening tactics. But does your current social listening strategy drive sales? Keep reading as we explore how social listening is linked to sales and offer some tips to help you grow your sales by improving your social listening.
Hubspot Sales
OCTOBER 15, 2024
Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. With that said, cultivating and projecting credibility can be extremely tricky in a sales engagement. To help you out on that front, we connected with some sales leaders for the strategies they leverage to establish themselves as credible, consultative resources for prospects.
Vantage Partners
OCTOBER 24, 2024
A great way to start soft skills programs is with a simple question: What is more challenging? Is it building alignment with external stakeholders (such as customers, suppliers, healthcare professionals) or building alignment with internal stakeholders (like leadership, learners, team members)? About 70% of participants share that it is more difficult to gain agreement from their internal stakeholders.
CMOE
OCTOBER 21, 2024
In today’s perpetually shifting and disruptive business climate, having a formalized business strategy is essential for long-term success. A well-crafted strategy not only helps navigate challenges but also seizes opportunities for growth and innovation. In this comprehensive guide, CMOE delves into the multifaceted nature of business strategy, from its foundational principles to its practical implementation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Force Management
OCTOBER 17, 2024
Scot Loeffler knows a thing or two about leadership. He knows about leading a change initiative, getting the most out of high performers, and what it takes to be elite. Scot has worked with some of the most recognizable names in college and pro football as a quarterbacks coach or coordinator. In 2018, he became Head Coach at Bowling Green State University (BGSU) and began the task of turning their football program around.
The Center for Sales Strategy
OCTOBER 10, 2024
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.
Sales Gravy
OCTOBER 24, 2024
On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Amy shares her insights on how to overcome common sales obstacles and provides practical advice for improving sales performance.
Vantage Partners
OCTOBER 15, 2024
Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
FinListics Solutions
OCTOBER 16, 2024
When it feels like no one’s buying, it can be downright frustrating. All B2B sales leaders have faced this uphill battle: budgets are slashed, decisions are delayed, and deals seem impossible to close.
Hubspot Sales
OCTOBER 22, 2024
Startup founders, especially early-stage ones, have been feeling quite the pinch in recent years when it comes to fundraising: Nearly a quarter of fundraising rounds are down rounds in Q1 2024 Time in between rounds is getting longer Overall deal count is low It makes us wonder: How are the founders holding up? How should they adapt? Source: Carta My colleagues from HubSpot for Startups set out to find the answer.
The Center for Sales Strategy
OCTOBER 14, 2024
Let’s cut to the chase—there’s no magic formula to building a successful sales team. Unless, of course, you consider “hiring the right people” a kind of magic. The foundation of any high-performing sales structure starts with one thing: talent. You can have the latest CRM, a killer product, and the best marketing team behind you, but you're spinning your wheels without the right people in the right roles.
Nutshell
OCTOBER 23, 2024
Leveraging text messaging is a great way to stay better connected with leads throughout the sales process. And with native texting in your CRM, you get the full picture of how text conversations are driving revenue and strengthening relationships. Now introducing Nutshell SMS—no integration needed! With SMS, your team can have text conversations with your Nutshell contacts, track text history in your timelines, and use texts in your sales automation process to engage your leads.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Vantage Partners
OCTOBER 10, 2024
Some providers are stuck in old habits of spending most of their time, emphasis and focus on price. Explore the strategic implications, and learn how to adapt.
SBI Growth
OCTOBER 28, 2024
Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.
Hubspot Sales
OCTOBER 17, 2024
You know it. You may hate it. It’s a classic sales tactic. It’s often classified as a little annoying. That’s right, people. Let’s talk about cold calling. You might've heard a few horror stories about aggressive cold callers who disrupt people’s dinners or spam their phones. Maybe you’ve done this yourself (there’s no shame in the sales rep game, though).
Nutshell
OCTOBER 21, 2024
Cross-selling is more than just another sales technique. It’s about understanding your customers’ needs and offering complementary products and services that enhance their overall experience and satisfaction. In this blog post we will explore what cross-selling is, why it’s important for your business, and how to effectively implement various cross-selling techniques.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Kainexus
OCTOBER 9, 2024
Tony Hsieh, the former CEO of Zappos, famously said, “If you get the culture right, most of the other stuff will just take care of itself.” He might not have been thinking of a continuous improvement culture specifically, but he’s right. Culture is the foundation on which success is built. Strong leaders build the foundation for the culture they want to achieve.
Sales Gravy
OCTOBER 22, 2024
In this episode of The Sales Gravy Podcast, host Jeb Blount Jr. sits down with LinkedIn expert and OutBound speaker Brynne Tillman to discuss the keys to leveraging LinkedIn for sales success. Brynne shares essential information on avoiding common mistakes like the dreaded "pitch slap," the importance of personalization over automation, and how to truly engage with prospects on LinkedIn.
SBI Growth
OCTOBER 7, 2024
Like a championship sports team that needs great athletes , exceptional salespeople are the lifeblood of a high-performing sales organization. But if you have recently recruited new salespeople, you probably have also experienced how brutal it is to try to hire top talent in today's market. Even during more favorable hiring conditions, hiring sales executives is risky.
The Center for Sales Strategy
OCTOBER 23, 2024
Let’s cut straight to it: Talent is something you’re born with. You can’t create, mold, or magically inject it into someone. You either have it or you don’t. As much as we love a good rags-to-riches story, the truth is, talent can’t be trained into someone—it’s hardwired. And if you’re trying to force a square peg into a round hole by “developing talent” in someone who simply doesn’t have it, you're setting yourself up for disappointment.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Nutshell
OCTOBER 16, 2024
As summer turns to fall, we have some exciting updates in the pipeline here at Nutshell. We’re bringing you a better way to organize your marketing efforts, innovations that will engage your leads and customers across multiple channels, and enhancements to our meeting scheduler tool you won’t want to miss. Before we dive into what’s ahead, here’s a look back at everything launched at Nutshell over the spring and summer: Nutshell IQ Marketing email templates REST API documentation Custom domains
FinListics Solutions
OCTOBER 23, 2024
Executive B2B buyers aren’t ignoring your sales team—they’re shutting them out. The gap between what executives expect and what sellers deliver is growing. B2B sales teams relying on outdated tactics are no longer meeting today’s buyers’ demands, costing them more than revenue.
Hubspot Sales
OCTOBER 28, 2024
Cold calls are awful. They're inherently intrusive, naturally uncomfortable, and — according to a study from Cognism — unsuccessful roughly 95.2% of the time. With that said, that same study found that 49% of buyers actually prefer to be contacted through a cold call. That‘s why they’re still central to many orgs' sales processes. If they‘re already a staple of your day-to-day, you can’t bank on them becoming obsolete anytime soon.
SBI Growth
OCTOBER 24, 2024
From our most recent CEO Value Creation Pulse Report, we see that CEOs are reassessing their performance, with organizations falling into three distinct groups: some exceeding targets, those that are on track, and a portion that are falling short. This variance highlights the challenges of today’s market, where success requires balancing growth and making adjustments.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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