Remove 2000 Remove Account Strategy Remove Decision-making
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KAM Customer Life Cycle

Jermaine Edwards

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. Core question: How are we making ourselves easy to choose as a partner? At some stage in your customer relationship, your customer will make decisions on the future use of your services.

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Transforming Sales: How to Maximize Revenue in your Biggest Accounts

SBI

With more decision makers at the table and longer sales cycles, obtainable milestones prevent sales teams from feeling overwhelmed. Prioritizing a key account platform as a cornerstone of your sales transformation will make other efforts around generating revenue much more efficient. Follow Revegy on LinkedIn.