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There are three avenues of revenue generation: client retention, client penetration, and new client acquisition. The less revenue retained the more penetration or acquisition that is needed. New client acquisition is winning a client from a competitor or selling them something they have not purchased before.
Almost all new offices in Germany resulted from short-term acquisitions of smaller regional dealers. In the year 2000, the Wollschläger Group merged with his long-standing partner Industrie Werkzeug Vertrieb GmbH. Were all these mergers and acquisitions a good idea? Maybe just an expensive one. What do you think?
KG had more than doubled from 2000 to 2010. One former manager wrote me: “in retrospect, the company simply placed too great a focus on permanent growth through acquisitions. Andrea Schröder: Wollschläger: Investor zieht Kaufangebot zurück – 420 Mitarbeitern wird gekündigt. The turnover of Wollschläger GmbH & Co.
No doubt, new customer acquisition is still a major need for any sustainable business, retaining existing ones is a new need specific to the SaaS industry. Few of their customers downgraded which resulted in a loss of $2000 and another $1000 in churn. So, NRR = (50,000 + 5000 – 2000 -1000) / 50,000 = 104%.
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