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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Artificial Intelligence and the Augmented SAM

Mercuri International

Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. Since 2000 Robert has developed SAM programs globally and has been leading Mercuri’s Artificial Intelligence partnership since 2019, for more information click here. But there are risks.

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How Marc Benioff’s Vision for Cloud-Based Service Lifted Up the Innovations of over 3,000 Entrepreneurs

PartnerTap

By Salesforce’s own account, in the year 2000, the company hired “actors to stage a mock protest outside a Siebel Systems conference. “The End of Software” protest staged by Salesforce in 2000 1. Parker Harris is the co-founder of Salesforce and was the CTO that built Salesforce’s cloud infrastructure.