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Using AI tools to crawl CRM systems and other customer data for predictive patterns. Fostering co-creation and innovation using AI. Even the developers of AI are often not 100% sure of the mechanics of their creations. AI-powered coaching recommendations based on internal and external data. Social listening.
From the moment he founded Salesforce, Marc Benioff believed that he was creating the future of CRM software. The Legacy CRM companies, like SAP and Oracle, didn’t want to switch from the on-premise software model that they had controlled for so long. CRM Software Without Software.
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