2000, Co-Creation and Decision-making - Strategic Accounts Today

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2000

Co-Creation

Decision-making

Book review – Managing Brands

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Brands can also be aspirational.

Management

Management Co-Creation Publishing Leadership

Artificial Intelligence and the Augmented SAM

Mercuri International

MAY 23, 2023

However, while it’s tempting to debate the full breadth of philosophical and ethical issues that AI — particularly generative AI — raises, it’s also useful to look at it at a more pragmatic level and ask, “What exactly can it do for my job, and what changes do I need to make to the way I think, if I’m going to benefit?” But there are risks.

Artificial Intelligence

Artificial Intelligence Value Proposition Account Management Co-Creation

Book review – Managing Brands

Artificial Intelligence and the Augmented SAM

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