Remove 2000 Remove Communication Remove Decision-making
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B2B Book Club Selection (August 2022)

Account Manager Tips

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243
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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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KAM Customer Life Cycle

Jermaine Edwards

One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good are you at promoting internal collaboration and communication between customers? Core question: How are we making ourselves easy to choose as a partner? SELECTION and ASSESSMENT.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). A brand is a promise that it will deliver a set of attributes. Brands can also be aspirational.

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The top 10 skills every digital marketer should have

Nutshell

Communication. Wait, what makes these particular skills so special? Did you know that the average small-to-midsize business (SMB) spends $2000-$10,000 on content marketing each month? Blog content is copy, sure, but a good copywriter has the ability to make qualitative changes to their writing depending on where it is deployed.

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Being a servant leader – Servant Leadership

MDI Training

This makes it easier to achieve organizational goals and often also benefits the led, e.g. through higher security. For at least 2000 years there have been rulers who have called themselves servants, from Marcus Aurelius to Joseph II, Frederick the Great to Queen Elizabeth. This commitment can be in terms of time, talent and resources.

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Millennials vs. Gen Z: How their customer service expectations compare

Zendesk

As their influence continues to grow, it only makes sense for companies to closely study these two age cohorts. According to Statista , members of the Millennial generation were born between 1981 and 1996, making them between 25 and 40 years old today. That makes them more tolerant of bad CX than any other age group we surveyed.