Red Star Kim

AUGUST 31, 2023

There are 15 people in M&BD – eight in BD and bids and seven in marketing, communications and events. But improving revenue and profitability through pricing sophistication isn’t simply about the firm. The firm has a sector focus on health/social care, emergency services and housing. The client perspective is also crucial.

Marketing 130

Marketing Leadership Government Logistics 130

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How good is your communication?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

CoSell

JULY 15, 2020

Not the 2000% I’d hoped to achieve.” Partner Sales Profitability Metrics To understand the profitability of your sales partnerships, look at these key areas: • What’s the CAC for a partner sale? Once you are up and running, you’ll have real data to evaluate partnership profitability. That’s only human. It’s natural.

Value Proposition 52

Value Proposition Profitability Communication Sales Leadership 52

MDI Training

FEBRUARY 14, 2023

If the purpose of the company is to maximize profit, then human resources tend to be seen as a mean. For at least 2000 years there have been rulers who have called themselves servants, from Marcus Aurelius to Joseph II, Frederick the Great to Queen Elizabeth. Shareholders understandably feel comfortable with the latter.

Leadership 97

Leadership Shareholders Decision-making Digital Transformation 97

KAMCast

JUNE 10, 2021

Between them, they live and breathe the company’s mission (‘make the world a better place to work’), both internally and externally, whilst continuing to push for profitable performance. They are a multi-award winning employee engagement platform accessed by more than 2000 organisations around the world.

Shareholders 52

Shareholders Account Management Key Account Management Information Technology 52

ClearPoint Strategy

DECEMBER 29, 2020

We must be able to translate community needs into themes, goals, and measures that City employees can act on. Outcomes in local government are harder to track than in the private sector because we’re not measuring profit. Serving: 35.8% Latinx, 14.5% Black, and 11.9% City of Northglenn, CO. The importance of planning meetings.

Government 40

Government Management Customer Success Organization 40