Why is value-based selling so important?
Mercuri International
MARCH 8, 2022
Value-based selling has been around for more than 30 years and is still as relevant as ever. When Mercuri Research recently surveyed the most important challenges for business leaders, customer value orientation came out on top, just as it did in our last survey 5 years ago. The Future State of Sales. 3 Gejrot, B. Koller, T. &
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