Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here. It’s interesting to see how brand management has developed.

Management 130

Management Co-Creation Publishing Leadership 130

Flevy

SEPTEMBER 14, 2023

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions. Averting common mistakes—e.g.,

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Mercuri International

MAY 23, 2023

Develop & deliver value SAMs build an impactful value proposition that resonates with the customer’s needs and deliver it as an engaging message. AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Is senior leadership ready? Create digital twins.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

CoSell

JULY 15, 2020

Not the 2000% I’d hoped to achieve.” Finding The Sweet Spot As a smart professional, you need to find the sweet spot of value: “What’s the return?” What creates the greatest value?” The new value proposition enables a disruptive opportunity for reaching the right people, at the right time, with the right message.

Value Proposition 52

Value Proposition Profitability Communication Sales Leadership 52

SalesGlobe

JULY 13, 2022

So insight or understanding what’s going on in the business, in the market, the sales strategy, which is basically the action plan to get to the goal, the big go to market plan that includes what we’re selling, who we’re selling to in terms of our our customers, what our value proposition is, our coverage model.

Acquisition 52

Acquisition Sales Account Management Financial Services 52

Better Ways Sales Strategies

FEBRUARY 28, 2015

The firm’s leadership group recognized that the days of unbridled demand in the 90’s would ultimately end (turned out to be the year 2000). The answer was more “sales” discipline. This was likely a $60M + opportunity, and the pursuit team was intent on bidding for the work. Should we have proceeded?

Value Proposition 40

Value Proposition e-Learning Decision-making Prioritization 40