Red Star Kim

MAY 11, 2023

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). There are references to multi-branding and co-branding/partnership marketing also.

Management 130

Management Co-Creation Publishing Leadership 130

Flevy

SEPTEMBER 14, 2023

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions. Averting common mistakes—e.g.,

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

CoSell

JULY 15, 2020

Not the 2000% I’d hoped to achieve.” Finding The Sweet Spot As a smart professional, you need to find the sweet spot of value: “What’s the return?” What creates the greatest value?” Once you are up and running, you’ll have real data to evaluate partnership profitability. If you’re like most people…the answer is, “Nope.

Value Proposition 52

Value Proposition Profitability Communication Sales Leadership 52

SalesGlobe

JULY 13, 2022

So insight or understanding what’s going on in the business, in the market, the sales strategy, which is basically the action plan to get to the goal, the big go to market plan that includes what we’re selling, who we’re selling to in terms of our our customers, what our value proposition is, our coverage model.

Acquisition 52

Acquisition Sales Account Management Financial Services 52