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The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Three Reasons Branding Principles are Crucial to Customer Acquisition. The following are three reasons branding is crucial to customer acquisition: 1. Be careful not to gut branding advantages in the process.
Leave aside mergers, acquisitions and joint venture, which amount for inorganic growth. During his tenure at the helm of GE, 2001 to 2017, two unprecedented and unforeseeable crises hit the global markets : 9/11 in 2001 and the global financial crisis in 2008. Both GE aviation and financial services business took a direct hit.
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And now I only help them with how to make better business decisions around their positioning, around staffing, merger, acquisition, succession stuff. So, I don’t work for the ones that are a part of holding companies and so on. I’m not qualified to help them do better work, there’s lots of good help for that.
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