How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented
Agile CRM
MARCH 11, 2021
There are three phases of CRM success; Acquisition of new customers through contact, direct marketing, and sales prospecting. Julia Rose, a digital marketer, opines that “when user adoption fails, so does your CRM solution. In 2001, British Airways adopted a CRM called Ocean wave, which was based on Oracle. British Airways.
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