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B2B Book Club Selection (August 2022)

Account Manager Tips

Todd Caponi, author of The Transparency Sale , brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form.

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How Marketing Fails by Failing to Market Itself

SBI Growth

True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. When communicating with sales, leverage a Persona of the sales rep. We get frustrated that we have to ‘sell’ them.

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6 Ways To Make Sure Your Customers Get The Message

SBI Growth

Pinpointing exactly how to communicate your brand message to a target audience can be one of the most perplexing challenges in marketing. Pre-Internet, marketing communications is where messaging mattered most. How do todays CMO’s develop a communications and messaging strategy in our hyper-connected world?

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What is Scope Creep & How to Navigate It

Hubspot Sales

If you don't clearly communicate with your client, right off the bat, you leave yourself vulnerable to scope creep. Maintain thorough communication throughout the process. If you have a solid pulse on how the project is progressing, you can get ahead of potential scope creep — all of that starts with open and constant communication.

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Change Management – Heads, Hearts and Hands

Red Star Kim

Sometimes a simple shift in how we think (as we do when we reframe Two big guns of communication – face time and reframing (kimtasso.com) ) leads to changes in our behaviour, which in turn elicits different emotions, reactions and behaviours in others. But it helps to consider how you have reacted to change situations in the past.

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21 Real Estate Slogans to Inspire Your Own

Hubspot Sales

But with the number of buyers purchasing homes through real estate agents and brokers growing 18% since 2001 , there’s plenty of work for hungry realtors everywhere. By defining what they’re about, they immediately communicate what their customers can expect. “Be Home” - Corcoran Group. Let us Guide you Home” - Compass.

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SMS sales: How B2B sellers can close more deals with text messages

Nutshell

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. SMS messaging is less formal, and therefore more personal, than many other forms of communication. Because of this, texting is viewed differently than other text-based communication channels like email.

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