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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

Informanagement was formed in The Netherlands in 2002 and has over 600 clients there (mostly small and medium sized accountancy practices plus law firms). The subscription service (one article a week) starts at 175 Pounds per month per category (of which there are seven for legal content).

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Scovel

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. A 2004 study published in Science Direct by Ivens and Pardo examines the factors that drive key account relationships - and those that don't. A Configurational Perspective on Account Management. Nor is it static.

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The Sabermetrics of the New CMO

SBI Growth

In 2002, faced with limited payroll, Billy lost his top players to free agency. The sabermetrics were better indicators of offensive success & wins than traditional baseball statistics. If you are not familiar with the story, the results were remarkable. What was his solution?

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An ‘A’ Player’s Rise and Fall

SBI Growth

Dave worked for Paul from 2002-2008. How could this happen to him? It is the Friday before the long weekend. He was distraught. All of a sudden, his phone vibrates. It is a text from Paul. Paul went on to lead worldwide sales at a global software company. He was Dave’s career mentor. Dave called Paul. Dave was running yesterday’s playbook.

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. Sometimes it is hard to make this understood.” Burton Richter, Nobel Laureate. It will serve no purpose to rehash how much buyers have changed since then.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Customer Think

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. Guess what? It’s at an all-time low for the last 17 years. When you consider all the resources organizations and individua.