How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
First, to what extent does this customer deliver the profitability of a company. If you have an account (however much they engage) that is 15-30% of your business - they are a key account that needs to be managed and retained. I would add that your strategy for resourcing and working with a key account can be different.
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