Account Manager Tips

MARCH 23, 2021

Are they expanding through acquisition? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Revenue doesn’t tell the whole story. Consider how your clients use your solutions and look for those with consistent adoption. Access to new markets. Nor is it static.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

JULY 22, 2022

Which means the findings are more than just opinion. You can take these to the bank (or at least to your boss). This study is called How Good Are Managers at Evaluating Sales Problems?

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

AchieveIt

MAY 31, 2024

There’s no shortage of studies on the failure rate of mergers and acquisitions (M&A). Ultimately, a merger or acquisition is a significant change for all parties involved. As a leader undergoing a merger or acquisition, you’re suddenly thinking beyond your team or company. It doesn’t look great either way.

Acquisition 52

Acquisition Management Leadership Communication 52

SBI Growth

FEBRUARY 18, 2013

We have seen a tremendous rise in the interest and use of buyer personas since 2002. Have you made acquisitions? “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation. Sometimes it is hard to make this understood.” Burton Richter, Nobel Laureate. Have you introduced new pricing structures?

Acquisition 125

Acquisition Digitalization Marketing Meetings 125

Agile CRM

MARCH 11, 2021

There are three phases of CRM success; Acquisition of new customers through contact, direct marketing, and sales prospecting. CIGNA healthcare, the fourth largest insurer lost 6 percent of its membership in 2002. Delivers above-average customer support. CIGNA Healthcare. CIGNA implemented a CRM that saw it migrate 3.5

CRM 52

CRM eCommerce e-Learning Healthcare 52

PandaDoc

MAY 25, 2021

This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. Computer software companies use one of two models when it comes to user acquisition: top-down and bottom-up. People prefer not to change what works, and top-down acquisition requires an entire enterprise to change their model at once.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. Computer software companies use one of two models when it comes to user acquisition: top-down and bottom-up. People prefer not to change what works, and top-down acquisition requires an entire enterprise to change their model at once.

Software 52

Software Software Co-Creation e-Learning 52