How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
Are they expanding through acquisition? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Revenue doesn’t tell the whole story. Consider how your clients use your solutions and look for those with consistent adoption. Access to new markets. Nor is it static.
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