How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
Are they expanding through acquisition? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Revenue doesn’t tell the whole story. Consider how your clients use your solutions and look for those with consistent adoption. Access to new markets. Flavio Stiffan ?
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