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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

Informanagement was formed in The Netherlands in 2002 and has over 600 clients there (mostly small and medium sized accountancy practices plus law firms). So here’s a quick marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Digital Marketing & Communication Strategy Consultant at Stiffan Consulting „ If you are delivering a good customer experience and are good at Account Management, which you should be if you want to be among the best vendors, you will have a significant number of customers fitting with this definition. Flavio Stiffan ?

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. Digital tools and platforms that enable data sharing , communication and collaboration are critical to keeping partnerships transparent. 5 (Autumn 2002). [2] More than ? Trust is a prerequisite to data sharing.

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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

It also includes chapters on how to brainstorm with teams and communicate your findings to convince your audience and get them to take action! Which means the findings are more than just opinion. You can take these to the bank (or at least to your boss). This study is called How Good Are Managers at Evaluating Sales Problems?

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

The buyer persona is the vehicle to communicate the findings – not the end means itself. The concept of research-based buyer personas gives companies the knowledge and insight to make informed decisions. Let us try it out. What do you do?

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

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Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

I qualified as a coach in 2002, having had the great privilege of the late Eric Parsloe (who wrote many books on coaching) as my supervisor. Delegates on my coaching training sessions often ask for recommendations of good books on coaching and this is a mature, comprehensive and challenging exploration of what it takes to be a great coach.