Forecasting Individual Customer Lifetime: Why You Should Not Use External Data
QYMATIX
MAY 17, 2022
If, for example, the GDP of India is going up 5 % next year, a sales manager could forecast a similar level of increment on her revenues. Will it produce an accurate sales forecast? What impact does the predicted GDP of a region or country into the individual customer value? 2018): Sales Performance Management.
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