Remove 2002 Remove Decision-making Remove Meetings
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The 6 Key Elements of an Effective Sales Contest

Hubspot Sales

This encourages your sales team to find opportunities to make additional sales with current customers, such as additional software or a larger subscription plan. This type of contest is a bit more involved as it requires your sales team to ask for customer reviews after sales calls or meetings. Make 25 calls. Retention Contest.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. Nimble, strategic business decisions are only possible when key processes are clearly defined, and senior leadership is actively engaged in Alliance activities. 5 (Autumn 2002). [2]

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4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

“When we have deep information about our customers, it makes all the difference in the world,” said the Chief Marketing Officer of one Fortune 500 company. Hundreds, if not thousands of CMO’s across the globe make similar comments. It can make the difference between getting your marketing strategy right – or not. (To

Internet 113
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The Sexism and Sweet Success Behind Becoming a First-Time CEO

Hubspot Sales

If you associate craft chocolate with long beards, serious stares, and masculine aesthetics, you aren't alone -- especially if you were part of the chocolate industry in 2002, like Jean Thompson was. While this might seem daunting to some, Thompson remembers, "I approached every day one decision and one crisis at a time.

Retail 95
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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

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The Role of Change Management in Mergers and Acquisitions

AchieveIt

The promise of market expansion, access to new technologies, and enhanced innovation makes M&As a strategic move for many businesses. One example is when Hewlett Packard (HP) merged with Compaq in 2002. They need to put themselves in the shoes of the people who weren’t part of the meetings where the decision was made.

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Growing Revenue: A 3 Step Framework for Acquiring New Business

SBI

During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. Mike makes a very important point about the process of selecting target accounts. Get the meeting. Then prepare yourself properly to conduct the most successful meeting possible.