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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Digital tools and platforms that enable data sharing , communication and collaboration are critical to keeping partnerships transparent. 5 (Autumn 2002). [2] More than ?

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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

Informanagement was formed in The Netherlands in 2002 and has over 600 clients there (mostly small and medium sized accountancy practices plus law firms). The subscription service (one article a week) starts at 175 Pounds per month per category (of which there are seven for legal content).

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Digital Marketing & Communication Strategy Consultant at Stiffan Consulting „ If you are delivering a good customer experience and are good at Account Management, which you should be if you want to be among the best vendors, you will have a significant number of customers fitting with this definition. Flavio Stiffan ?

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Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. This is due to less relational interaction and more digital interaction. Given the complexity of an evolving digital world affecting buyer behavior, third party QR expertise is the path towards deeper buyer understanding.

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Digital Marketing Trends Of 2018

Pinnacle View

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Video Advertising.

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Book review – Managing Brands

Red Star Kim

So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning.

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Dogtopia: Everything You Need to Know About This Franchise

Hubspot Sales

Dogtopia opened in 2002 and has been franchising since 2005 and is the United States' fastest growing pet franchise. The average initial investment includes costs for digital marketing services, a point-of-sales system, initial training fee, and more. Dogtopia Franchise Information.