2002 Finance Value Proposition 
Red Star Kim
MAY 11, 2023
So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. In professional services there is only Accenture at 31 (which has grown 15%).
SalesGlobe
FEBRUARY 9, 2022
But there are principles of finance that if you apply them to sales, including incentive plans, you can accelerate what you do. We really try to understand who the customer is and what our value proposition is to that customer. The highest level value proposition is usually communicated at a company level.
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