Account Manager Tips

MARCH 23, 2021

Culture of innovation. How innovative is your customer? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Products and services requirements. Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? Nor is it static.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

MAY 11, 2023

So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience. Oliver developed the Expectation-Confirmation Theory to accommodate the customer’s post-purchase rationalisation.

Management 130

Management Co-Creation Publishing Leadership 130

Planview

MARCH 3, 2017

It is no coincidence that the most innovative brands in the world are also leading the way in customer experience. Here is a snapshot of the innovative approach taken in creating their loyal customer base: Zappos directs you to a competitor website when they are out of stock of a product.

Customer Experience 45

Customer Experience Innovation Retail Publishing 45

Planview

MARCH 3, 2017

It is no coincidence that the most innovative brands in the world are also leading the way in customer experience. Here is a snapshot of the innovative approach taken in creating their loyal customer base: Zappos directs you to a competitor website when they are out of stock of a product.

Customer Experience 40

Customer Experience Innovation Retail Publishing 40

AchieveIt

MAY 31, 2024

The promise of market expansion, access to new technologies, and enhanced innovation makes M&As a strategic move for many businesses. One example is when Hewlett Packard (HP) merged with Compaq in 2002. Despite this, companies are still drawn to the immense potential of M&As. So why do so many keep failing?

Acquisition 52

Acquisition Management Leadership Communication 52

Agile CRM

NOVEMBER 25, 2022

Live chat services entered the business realm in 2002 with the launch of Live Chat. These players are focused on providing innovative and advanced live chat software solutions to their customers. Through this initiative, customers could speak with a company representative directly via the company website without making phone calls.

Software 52

Software Software Media CRM 52

SmartKarrot

APRIL 13, 2020

Ever since its inception in the 1960s, SaaS has evolved from a mere time-sharing system to innovative and efficient applications that can be accessed on multiple computers. Providing the combination of software innovation and service, WP Engine is the leading WordPress digital experience platform.

Software 19

Software Software Acquisition Customer Success 19