Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

Management 130

Management Co-Creation Publishing Leadership 130

AchieveIt

MAY 31, 2024

One example is when Hewlett Packard (HP) merged with Compaq in 2002. Perhaps the trickiest part of all of this for leadership is that you may not know if there is cultural misalignment until after the merger or acquisition is complete. The leadership team needs to truly listen to all parties and stakeholders involved.

Acquisition 52

Acquisition Management Leadership Communication 52

Agile CRM

MARCH 11, 2021

Lack of senior leadership where top management of the business is not engaged in the CRM implementation or loses interest midway. It is up to the senior management and stakeholders to track the progress of the implementation and make changes whenever needed. CIGNA Healthcare. CIGNA implemented a CRM that saw it migrate 3.5

CRM 52

CRM eCommerce e-Learning Healthcare 52

PandaDoc

MAY 25, 2021

This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. Being able to pull in tasks from our multi-role team makes it easier for leadership to see and track the amount of effort we are putting into making our customers successful. What people think about Atlassian software. ” — G a rtner review.

Software 52

Software Software Co-Creation e-Learning 52

PandaDoc

MAY 25, 2021

This is exactly what Mike Cannon-Brookes has done since starting his company in 2002. Being able to pull in tasks from our multi-role team makes it easier for leadership to see and track the amount of effort we are putting into making our customers successful. What people think about Atlassian software. ” — G a rtner review.

Software 52

Software Software Co-Creation e-Learning 52

SalesGlobe

FEBRUARY 9, 2022

To make the connection between these business priorities and compensation, the company’s leadership focused on their priorities for the design of the compensation program. Iron Mountain first got into the business of cloud-based storage in 2002 through partnerships with LiveVault and Connected. They knew what they needed to accomplish.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52

QYMATIX

MARCH 14, 2023

It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. The reasons for this can be varied, ranging from broader economic conditions, shifts in the market, and specific challenges within the company. As with any situation, being proactive is vital.

B2B 40

B2B Investors Retail Manufacturing 40