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Which means the findings are more than just opinion. You can take these to the bank (or at least to your boss). This study is called How Good Are Managers at Evaluating Sales Problems?
Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.
It’s important to note that internal factors such as leadership changes and decision-making struggles can also play a role in financial difficulties. Eisenmann was an internationally active equipment manufacturer and supplier to the automotive industry. It’s crucial to understand the root causes to address them and move forward.
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