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25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.) The closer you are to the purchasing process, the more effective you’ll be at influencing and managing the account. So two issues - how important and how to manage.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

Because the truth is, your ecosystem will only be able to scale if it can adapt to the inevitable changes from COVID-19 and the digital transformation of alliance management. [1] 5 (Autumn 2002). [2] The post COVID-19 and the Digital Transformation of Alliance Management appeared first on PartnerTap. 1] Banford, Jim.

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Marketing technology system review – Informanagement integrated content and distribution system for accountancy and legal firms

Red Star Kim

Informanagement was formed in The Netherlands in 2002 and has over 600 clients there (mostly small and medium sized accountancy practices plus law firms). The subscription service (one article a week) starts at 175 Pounds per month per category (of which there are seven for legal content).

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An ‘A’ Player’s Rise and Fall

SBI Growth

He did it as a District Sales Manager. In the first 6 months he: Did monthly pipeline reviews with every sales manager. Dave was successful as a hands on manager in his past. Dave worked for Paul from 2002-2008. Dave was promoted to be Acme’s VP of Sales for the Americas. Dave was a turnaround guy. He was distraught.

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The Sabermetrics of the New CMO

SBI Growth

In 2002, faced with limited payroll, Billy lost his top players to free agency. The conversion rates between stages of the Lead Management Process are tracked. The sabermetrics were better indicators of offensive success & wins than traditional baseball statistics. What was his solution? It also requires you to be agile.

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