article thumbnail

4 out of 5 organizations have not increased their customer satisfaction since 2010!

Customer Think

I’ve followed the American Customer Satisfaction Institute (ACSI) results since I started Beyond Philosophy in 2002. When you consider all the resources organizations and individua. Guess what? It’s at an all-time low for the last 17 years.

article thumbnail

The Sabermetrics of the New CMO

SBI Growth

Your #1 goal entering a B2B organization is to drive results. In 2002, faced with limited payroll, Billy lost his top players to free agency. World class marketing organizations typically have a Net New Customer contribution rate of 30%. This post is for CMOs who are newly hired or evolving. What was his solution?

B2B 124
article thumbnail

Why Your Buyer Personas Are Obsolete

SBI Growth

We have seen a tremendous rise in the interest and use of buyer personas since 2002. I have worked with organizations over the past couple of years whereby buyer personas were refreshed with a new deeper round of qualitative buyer research. “Starving the future to feed the present is a mistake - it leads to obsolescence and stagnation.

article thumbnail

25 Problems That Stop Key Account Managers From Doing Their Job

Account Manager Tips

Which means the findings are more than just opinion. You can take these to the bank (or at least to your boss). This study is called How Good Are Managers at Evaluating Sales Problems?

article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

Here are the words of a President who got this a few years ago after a buyer research and buyer persona effort: “We had the organization gung-ho about the new product launch and strategy. Do these four things well and elevate the customer in your organization: Challenge assumptions. Nearly $3 million was committed to it.

Internet 113
article thumbnail

People Make the Difference: A Day in the Life of Elisabetta, Director of Global Localization 

Planview

In many organizations, there are individuals whose contributions remain largely behind the scenes but are pivotal to a company’s success. I started at Planview in 2002 as a translator. One of the many people who fit that description at Planview is Elisabetta, our Director of Global Localization.

article thumbnail

The 6 Key Elements of an Effective Sales Contest

Hubspot Sales

Additionally, your team can report these reviews at large sales meetings and perhaps to your broader team and organization. In 2002, a waitress who won a sales contest for a new Toyota was understandably furious when she was presented with a toy Yoda instead. Sales Bingo. Don’t make false promises. She sued her employer — and won.