How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
First, to what extent does this customer deliver the profitability of a company. Revenue is a vanity number without profit. If you have unprofitable or marginal accounts then you either need to make them more profitable or let them walk away. Profitable revenue and win-win for mutual growth are key elements of valuation.
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