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The former relates to changes in supply-side, product lines, the sales team, or sales commissions, among others; the later relates to competitive movements, industry changes, market changes and general economic conditions. Is it better to use a data mining tool or management software? Will it produce an accurate sales forecast?
Adopting an optimal sales growth strategy will depend on different factors, such as the strategic objectives of the company and the resources available. It starts by answering the question: “How do we grow sales?”. This analysis will give salesmanagement a good starting point. What can a salesmanager do?
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